Free email reply template

Pricing Question Reply Template

Answer "how much does it cost?" with the price, what is included, and a next step. Pick a tone, fill in the details, and copy a reply you can send. This is a written template, not AI output, and no account is needed.

Your details

Warm for most customers, concise when they want the answer fast, formal for contracts and first contact.

Your reply

Anything still in [square brackets] needs a detail from you.

How this reply is built

Each scenario has one written template per tone. The page inserts what you typed into the marked gaps and changes nothing else. No AI is involved, and nothing you type leaves your browser.

These are written templates, not AI-generated text. Read each reply before you send it and adjust it to your own policies. Everything runs in your browser. Nothing you type here is uploaded or stored.

The full template, in each tone

Replace anything in [square brackets] with your own details.

Warm

Hi [Recipient first name], Thanks for asking about [Product or plan]. It is [Price], and that includes [What is included]. If you would like to go further, the easiest next step is to [Next step]. Happy to answer anything else in the meantime. [Your name]

Concise

Hi [Recipient first name], [Product or plan] is [Price]. That covers [What is included]. Next step: [Next step]. [Your name]

Formal

Dear [Recipient first name], Thank you for your interest in [Product or plan]. The price is [Price], which includes [What is included]. Should you wish to proceed, you may [Next step]. Please let me know if you require any further information. Kind regards, [Your name]

Tips for this reply

  • Put the price in the first two lines. Making someone ask twice costs you the reply.
  • Name what is included in one phrase, not a feature list.
  • End with exactly one next step.

Common questions

Should I state the price in the first reply?

Yes, whenever you have a set price. A direct answer builds trust, and the buyer can decide quickly whether to keep talking.

What if my pricing is custom?

Say so, give a typical range if you can, and ask the one or two questions you need answered to quote properly.

How long should a pricing reply be?

Three or four short sentences: the price, what it covers, and the next step.

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